Op IT world.com aandacht voor inzet van het podcastkanaal voor eBusiness.

Kort samengevat: podcasting is er echt niet alleen voor een selectief groepje radio-piraten, audio-freaks en mislukte dj’s. Het is een prima communicatie-middel in de eBusiness.

Podcasting emerges as an ebusiness tool

Podcasting has emerged as one of the major new Internet technologies for 2005, yet it’s still not on the radar at most ebusinesses. This may be because much of the coverage of podcasting has focused on the idea that podcasters are a bunch of wannabe radio dj’s, recording wacky shows in their pajamas.

There’s an element of truth in that idea, but it can easily distract one from the growing business use of podcasts. Commercial web sites are already using podcasting in dozens of ways, ranging from sponsored podcasts, podcast “edutainment”, corporate communications and as a promotional tool.…5 Reasons Podcasting Matters to Ebusinesses1) Podcasts lower the threshold for publishing audio content. …2) Podcasts encourage two-way communication with listeners. …3) Podcasts extend the reach of Internet sites. …4) Podcasting can be used to increase the frequency of contact with customers.  …5) Podcasts make audio files easy to find on the Internet. …

Alle vijf argumenten verder uitgewerkt op: Podcasting emerges as an ebusiness tool[N.B. met aantal verwijzingen]