De oprichting van ODEO krijgt steeds meer aandacht. Vandaag kwam de Herald Tribune met een artikel aan het Odeo-initiatief: Podcasting goes professional.

Een paar quotes:

… The primarily amateur Internet audio medium known as podcasting took a small, hopeful step on Friday toward becoming the commercial Web’s next big thing. That step was taken by Odeo… The company plans to introduce a Web-based system that is aimed at making a business of podcasting – the process of creating, finding, organizing and listening to digital audio files that range from living-room ramblings to BBC newscasts. … Compared with the other various approaches so far, Odeo means to be podcast central – an all-in-one system that makes it possible for someone with no more equipment than a telephone to produce podcasts and also makes it possible for users to assemble custom playlists of audio files and copy them directly onto MP3 audio players. … The company plans to make money by selling audio content and advertising and, eventually, software for producing and editing podcasts. … Williams … predicts that podcasting will repeat the steep growth curve of the text blogging phenomenon. He bases his forecast on the rapid proliferation of iPods and other handheld MP3 devices that are capable of playing digital audio files containing news, music and talk radio, as well as an increasingly diverse array of amateur productions that are more difficult to categorize.… Odeo plans to base its business on the premise that the explosion of digital audio content has created the need for a central place to find relevant material and that there will also be a need for a market to buy and sell “premium” content. Odeo …also plans to embed automatically generated audio ads within the downloadable files.

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