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Waarom zou een bedrijf in vredesnaam een Blogger willen inhuren?Als je dit verhaal ‘van Jeremy Wright gelezen hebt denk je waarschijnlijk: “Nou, misschien niet eens zo’n slecht idee!”
… So, Why Hire a Blogger? … … The question remains though, Why Hire a Blogger? After all, couldnt internal marketing / PR / ad / communications departments handle this? Yes. They could. And, ultimately that?s what I’d recommend doing.However, whenever a new project is started, many companies bring in a consultant to act as a sounding board, will this work, how can we avoid this pitfall, how will our customers respond to this idea? … To me, that is one of the biggest value that succesful, profiled, experienced bloggers bring. A golf pro will teach you how to golf and then leave you to it. A blogging professional will teach you how to blog and then leave you to it. …
