In PRWeek van vandaag een artikel over gebruik van wiki in de PR business.Een paar quotes:

… A wiki is putting everyone on the same page, literally, and it allows people ‘to share’ the wiki’s space, plans, documents, ideas, comments, which is, in fact, the meaning of ‘communication’… The unstructured nature of wikis keeps it simple and easy to use, allowing users to communicate at a low cost… wikis change communication from point-to-point to hub-and-spoke…. Primarily, wikis allow people to collaborate on documents. This could include press releases, mission statements, crisis communications strategies, media lists, blogs, internal company communiques, and a whole slew of other documents. …Signs you might want to consider a wiki

• A press release went out with an error because the deadline was approaching and a change wasn’t implemented
• Your clients look for you to be an early adopter of networking and social technology coming through the pipeline
• You often have projects that require the constant feedback of multiple users in different countries
• You’ve deleted the 20th office-wide e-mail by noon, and not one has had information pertaining to you
• Your intranet is too bulky and expensive for your needs

…