“Whatever it is you do by marketing, you can do by virtue of a blog,” devotee Jim Carroll says. This has been his mantra for years. The Mississauga-based future-trends author and consultant asserts that blogs adapted for business use have a host of applications, ranging from customer relationship management to increasing consumer awareness of one’s business on-line. “They’re a useful and valuable tool to build a relationship with your customers so that your brand name, what you do, who you are, is in their minds,” Mr. Carroll says. “You can do wonderful things [with blogs] if you really apply your creative thinking.”

[Bron: Globe and Mail]